Print media is all around us, influencing our lives in subtle yet important ways. From coffee mugs to magnets and window graphics to business letterheads, print marketing is a significant component of our daily experience. Richard Branson, a notable business mogul, famously said: “If you want...
Marketing requires a multitude of tools: websites, social media, and digital advertising all are key components to an effective marketing campaign. Equally important to online tools, however, are effective print marketing documents. Print marketing has the advantage of reaching everyone, not just those who happen across...
Modern tech giants are known for their digital platforms and interactive apps. They use an online medium to connect with their consumer base, operating in a primarily digital marketspace. But even for tech companies, print marketing is a key way to solidify brand identity and...
Amazon delivered last Christmas. No, not just gifts: for the first time ever, the online shopping giant sent out a Christmas catalogue. “A Holiday of Play” featured a selection of toys available on Amazon’s online shopping platform, giving kids and adults alike the chance to...
Don’t throw a funeral for printing budgets just yet. The future still needs print for effective advertising. While many media companies think print materials are out of date (think: direct mailing ads, magazines, billboards, etc.), some of the top industry professionals from Forbes warn companies otherwise. So...
If you’ve heard that everything is going 100% online, think again. Offline advertising is still an important method of marketing, fueling a print industry that’s alive and well. In fact, some of the fastest-growing companies in the world still use printed materials and newsletters. So, why should...
Reviewing your marketing strategy for 2019? Stay on top of marketing trends by using these leading strategies. 1) Use Old-School Marketing Ideas—Physical brochures, coupon value packs, and brick and mortar approaches to business aren’t gone. Just be sure to use these tools effectively by micro-targeting your customers. 2) Inbound...
Are you rebranding in 2019, or choosing brand colours for the first time? Here are 5 things you must consider: 1) What emotion will these colours evoke? Every colour drives an emotional response from the viewer. Choose colours based on what you want your audience to feel...
To an executive, digital marketing channels might seem like a cost-saving way to maximize exposure and drive clients into brick-and-mortar outlets. Nordstorm and J. Jill certainly thought so. They made the switch from direct mail marketing to purely digital marketing for their loyalty program --...