Large Format Printing
Large Format Printing Service Overview
Large format printing is a part of almost everyone’s daily life – though we may not even realise it. As we walk around our cities, towns, or even the countryside, we’re exposed to examples of large format printing everywhere: billboards, advertisements on taxis and buses, graphics on construction site hoardings.
While this can vary from supplier to supplier, in general, large format printing is used to produce large graphics for marketing, branding, and advertising purposes. These can take many forms, but things such as construction site hoarding graphics, fleet and vehicle vinyl wraps, and printed retail graphics and displays tend to be some of the most common uses for the format.
For the most part, these kinds of adverts – particularly those that fall into the category of ‘outdoor advertising’ are intended to be displayed in front of a large number of people, and will be viewed from a distance. For this reason, large graphics are required, and it would be somewhat impractical to ‘stitch’ together a large number of small graphics.
Benefits of Large Format Printing
Put simply, brands should make use of large format printing because it offers one of the most effective ways to market a product or service, through outdoor advertising and other forms of OOH (out of home) marketing in key areas of pedestrian and vehicle traffic.
- People see outdoor ads – a lot: Per capita worldwide, people are each exposed to out of home advertising for a total of over 1 hour every week
- Print only the amount you need, when you need it
- Outdoor ads stand out: Aside from television, over 50% of U.S consumers stated that outdoor ads stood out more than ads in all other media
- More competitors are using it then ever: Outdoor remains one of the largest marketing industries, and it continues to grow, rising from £253 million in Q1 2017 to £267 million in Q1 2018.
Why Choose Mint Print for Your Large Format Printing Needs
Mint Print is dedicated to providing you larger-than-life service. Don’t just take our word for it! We regularly provide our clients with oversized marketing materials. Our advanced printing equipment allows us to print on almost any surface you can think of: PVC, wood, aluminum, synthetic paper, cardboard, vinyl of any sort, acrylic, and so much more. These top-of-the-line printing and cutting systems offer beautiful colour reproduction combined with precision accuracy for a quality product every time.
Choose from a number of Large Format Printing materials which can be applied to either exterior or interior areas and on a wide range of surfaces including glass. Each project can be fully customised to provide a truly bespoke final product that will represent your company’s brand and supply information in an efficient and professional manner.
Whether you require thousands of units of customised stationery or a large-scale advertisement Mint Print can provide the ideal product. We specialise in both rigid media and PVC banners Large Format printing products created out of PVC that can be easily rolled up and used in external spaces.